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The new standard in digital photography has arrived with the Sony alpha DSLR-A900. Packed with features, this flagship DSLR is the first alpha to incorporate a 35mm full frame image sensor and 24.6-megapixel resolution. It also incorporates the world's first body-integrated, full-size SteadyShot INSIDE image stabilization technology. You'll also experience a larger capture area, improved wide-angle performance and tighter depth of field control with the new full frame Exmor CMOS image sensor. Equipped with Dual BIONZ imaging processors, the alpha A900 delivers continuous shooting up to 5 fps with superb image quality and ultra-low noise. The A900 also offers a large, ultra-bright glass pentaprism viewfinder with 100 percent coverage, a 3.0-inch Xtra Fine LCD display and HDMI output with PhotoTV HD compatibility.

Sonys Alpha DSLR-A900 camera their first full frame model has alerted the industry and consumers in the DSLR world that theyre in

Packed with innovative features to get the best shot, the rugged Sony alpha 850 DSLR camera features a 35mm full frame 24.6 megapixel Exmor CMOS image sensor that provides a larger capture area, improved wide angle performance, and tighter depth of field control. The A850 also incorporates SteadyShot INSIDE in-camera image stabilizer which actually shifts the image sensor to compensate for camera shake without sacrificing image quality.

Alpha DSLR-A850 24.6 Megapixel SLR Digital Camera (Body)

Enjoy the all-new Sony alpha DSLR-A100 camera with an amazing zoom lens to get you started. Included in this kit is the versatile SAL-18200 18-200mm standard zoom lens. This easily handles the full range of shots you'll take most often, but there's nothing standard about its advanced optical design. With superior all-in-one lens performance for everyday shooting, its 35mm-equivalent range of 27mm wide-angle to 300mm telephoto excels at capturing faraway subjects, sports events, dramatic landscapes and intimate close-up views. The Sony alpha DSLR-A100 camera is an instant classic: the top-quality 10 MP DSLR system camera that builds on a two-decade legacy of Minolta photographic leadership, accepts 20 years of A-mount lenses sold worldwide and introduces Sony imaging innovations like high-sensitivity shooting with Super SteadyShot in-camera image stabilization, Dynamic Range Optimizer to automatically increase detail in bright and dark picture areas, new Anti-Dust technology to keep the CCD imager clean for better pictures, and Eye-Start Autofocus system for faster camera response.

Outstanding picture quality begins with the Sony alpha 550 DSLR camera. Featuring 14.2 megapixel resolution for incredible detail and gorgeous enlargements, the ?550 also has an Exmor CMOS image sensor and BIONZ image processor with chroma noise reduction to help achieve crystal clear photos with low noise all the way up to ISO 12800. Empower your photography with a different point of view thanks to a tiltable 3.0 LCD.

Outstanding picture quality begins with the Sony alpha 550 DSLR camera. Featuring 14.2 megapixel resolution for incredible detail and gorgeous enlargements, the ?550 also has an Exmor CMOS image sensor and BIONZ image processor with chroma noise reduction to help achieve crystal clear photos with low noise all the way up to ISO 12800. Empower your photography with a different point of view thanks to a tiltable 3.0 LCD.

Alpha DSLR-A550 14.2 Megapixel Digital SLR Camera (Body)

Blending breathtaking photography with easy-to-use operation, the lightweight and stylish Sony ? DSLR-A380Y DSLR camera is ideal for step-up digital photographers. The ? A380 brings you the freedom of Live View, which lets you compose and shoot photos using a tiltable 2.7 LCD screen.

Step up to the Sony ?500. Enjoy the spectacular imagery of 12.3 megapixels with ISO 12800 sensitivity. Experience the versatility of Quick Auto Focus Live View or MF Check Live View on the tiltable 3.0 LCD screen. Discover the superb response of up to 5 fps of continuous shooting.

With incredible 14.2 MP detail, Sony's alpha DSLR-A350 raises the bar. This model pushes the envelope, setting a new standard of excellence for step-up digital photographers shooting both family memories and fine-art photos. Live Preview in a large 2.7 LCD screen links you and your subject-and you'll have special features like super-quick AF response, continuous shooting speed up to 2.5 fps with viewfinder and up to 2 fps in live view mode, Creative Style modes for quick recall of custom settings, and in-camera Super SteadyShot image stabilization that reduces blur for every Sony, Carl Zeiss and legacy Minolta a-mount lens.

The SAL-1680Z is ultimate all-in-one zoom lens designed specifically for DSLR imaging. It's the first professional-grade 5X zoom lens specifically designed for APS-size CCD image sensors?providing incredible precision in a single compact, easy-to-carry lens that carries you from 24mm wide-angle to 120mm telephoto (35mm equivalent). Advanced Carl Zeiss?optical design and anti-flare T* Coating make this one of the most valued lenses in the world of digital photography.